How Light Labs qualifies every brand on its website and sends each one to the right next step, 24/7

The challenge

Light Labs serves two very different buyers. Quality teams want independent lab testing for their products. Ecommerce teams want transparency panels that show those results on their store and lift conversion.

Each buyer needs a different conversation and a different team. Some are ready for a sales call, others are better served by a free account. Sorting them by hand takes rep time that should go to the brands ready to buy.

Before vs after

Before Karumi

• A demo meant filling a form and waiting for a reply

• Qualifying happened on a first call with a rep

• Smaller brands took the same sales time as larger ones

• Demos only during business hours

After Karumi

• Every brand gets a live demo the moment it lands

• The agent asks two questions and routes the brand

• Smaller brands open a free account on their own

• The agent is live 24/7

The solution

Light Labs put a Karumi AI agent on its website on 9 October. Any brand can start a live call with it straight away, with no form to wait on.

In a single call, the agent can:

• Qualify the brand with two questions: its job function, then its yearly testing spend or monthly website traffic.

• Demo the real product, from adding a product and ordering a test to the testing library and its prices.

• Show transparency live, with a working Light Labs panel on a real store, plus its analytics.

• Route the brand: quality teams go to the testing team's calendar, ecommerce teams to the transparency team, and smaller brands to a free account with their email already filled in.

Behind the scenes, every call is logged with the brand's interest and answers, so the team picks up each lead with full context.

Why it worked

Two questions do the sorting. Every brand answers the same two questions, so the right team gets the right lead and nobody books a call they don't need.

Brands see the product, not a pitch. The agent works the real Light Labs product and a live transparency panel, so brands see exactly what they would get.

Every brand gets a next step. Brands that aren't a fit for sales still leave with a free account, not a dead end.

The impact

In its first month, the agent held live demos with more than 120 brands, sent 64% of them to sign up or book a call, and rated about 1 in 4 ready to buy.

• Nearly 30 brands were rated ready to buy, from supplement makers to beverage and wellness brands.

• The longest call ran 36 minutes and ended with the brand booking a meeting, and many brands came back for a second or third session.

• Every brand, ready to buy or not, left with a next step: a sales team or a free account.

Customer perspective

"Karumi asks the questions our reps used to ask, then sends each brand to the right team or straight to sign-up."

Aslan Goldenhour · GM, Transparency @ Light Labs

Closing

Karumi turned Light Labs' website into a first call that never waits. Every brand gets a live demo, answers two questions and leaves with the right next step: the testing team, the transparency team or a free account.

Call to action

Want every lead on your site qualified and routed in one conversation? See Karumi in action.