Karumi vs Arcade
Product demos directly influence how users understand a product and whether they decide to move forward in the purchasing process. In this landscape, Karumi and Arcade are two solutions for creating highly visual product demos, yet they take clearly different approaches.
The main difference
Karumi
Agentic demo in live video calls with AI guiding the prospect.
Arcade
Self-guided demo with clicks and limited interaction.
Karumi vs Arcade, side by side
| Dimension | Karumi | Arcade |
|---|---|---|
| Personalization | Real-time personalization based on user profile, industry, and context. | Limited to branding and pre-set hotspots |
| User interaction | Live conversation with AI agent. Prospect can ask questions and get immediate answers. | User explores the demo at their own pace, no AI interaction. |
| Availability | 24/7, no scheduling required. | Always available, but no active assistance. |
| Multilingual support | Real-time conversational translation. | Limited to demo translations. |
| Product updates | Agent self-trains. Always shows the latest product version. | No automatic update. New demos must be recorded. |
| Security & compliance | SOC 2, GDPR, ISO 27001. | SOC 2, GDPR. |
| Lead capture | Automatic lead qualification and interaction logging in CRM. | User behavior analytics and CRM sync. |
Which one should you choose?
Choose Karumi if:
- Your primary goal is to convert leads in real time through interactive demos during live video calls.
- You need demos that are personalized and adaptive, automatically adjusting to the prospect's profile and context.
- You are looking to automate lead qualification and log interactions directly into your CRM.
- Your team manages global clients and requires multilingual support during demonstrations.
Show all 6 reasons
- You want your demos to always be up to date with the latest version of your product without having to redo them manually.
- Your goal is to support the sales team during complex phases of the funnel, facilitating product demonstrations that involve advanced or technical features.
Choose Arcade if:
- You need to create self-guided demos or interactive content that users can explore on their own.
- Your marketing or product team wants to quickly publish interactive material without the complexity of organizing live demos.
- You want to collect basic user interaction data and generate leads from pre-recorded demos.
- You need reusable content for marketing campaigns, onboarding, or internal documentation.
- You are looking for an easy-to-implement solution that doesn't require complex configurations or team training.
What is Arcade?
Arcade is a no-code platform that allows you to create interactive demos and product content. With its visual editor, marketing, sales, and product teams can capture application flows, add callouts, and publish self-guided demos that are ready to share with customers.
Key features of Arcade
- Interactive screen capture Allows you to record product flows and transform them into demos where users can click and explore the interface on their own.
- Self-guided demos Prospects or customers can navigate the demo at their own pace, following interactive steps without the need for a live presenter.
- No-code visual editing Teams can easily create and modify demos using a drag-and-drop visual editor.
- Tooltips and hotspots You can insert text, buttons, and interactive elements within the demo to guide the user effectively.
- AI content generation Allows for adding AI-powered voiceovers, videos, and custom graphics, making demos more engaging and professional.
- Detailed analytics The platform collects data on how users interact with the demo, which features they explore, and how much time they spend on each section.
- CRM integration Arcade connects with various CRM software, allowing for the automatic synchronization of demo interaction data, lead generation, and streamlined follow-ups within the sales funnel.
Want the full comparison?
Our blog post goes deeper into how Karumi and Arcade work, with a walkthrough and the full feature list of each tool.
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