Karumi vs Navattic
Karumi and Navattic are two solutions designed to help teams scale their product demos, but they do so using very different approaches. Beyond their shared goal, they represent two distinct ways of understanding the product demo as a growth lever.
The main difference
Karumi
Agentic demo in live video calls with AI guiding the prospect.
Navattic
Self guided interactive tours and sandbox environments.
Karumi vs Navattic, side by side
| Dimension | Karumi | Navattic |
|---|---|---|
| Personalization | Real time personalization based on user profile and industry and context. | Personalization using variables for name and role and company logo. |
| User interaction | Live conversation with AI agent where prospects get immediate answers. | Users explore the demo at their own pace with clickable elements. |
| Availability | 24/7 with no scheduling required | Always available for on demand exploration. |
| Multilingual support | Real time conversational translation. | Support for different languages within the demo flows. |
| Product updates | Agent self trains and always shows the latest product version. | Manual updates using the capture editor to reflect product changes. |
| Lead capture | Automatic lead qualification and interaction logging in CRM | Integrated lead forms and engagement analytics and CRM sync |
| Security & compliance | SOC 2 and GDPR and ISO 27001 | SOC 2 Type II and GDPR |
Which one should you choose?
Choose Karumi if:
- Your main goal is to convert leads in real time through interactive demos during video calls with an AI agent that guides and answers questions just like a human representative.
- You need highly personalized and adaptive solutions where the demo automatically adjusts to the profile and context of every user.
- You want to automate lead qualification and record interactions directly in your CRM without extra manual work.
- Your team works with global clients and requires multilingual support directly within the demo interactions.
Show all 6 reasons
- You want the demo to always show the most up to date version of your product without the need to record or reconfigure content again.
- Your sales team needs to better filter and qualify prospect interest before jumping in.
Choose Navattic if:
- You want to empower your marketing team to create interactive tours and sandbox environments without writing any code.
- Your priority is providing a self paced experience where prospects can explore the software freely on your website or through shared links.
- You prefer a tool that focuses on visual editing and content creation where AI helps with copy and images rather than acting as a live agent.
- You need to build structured product walkthroughs that guide users through specific features in a consistent and predictable way.
Show all 6 reasons
- Your strategy relies on embedding demos in landing pages or email campaigns to increase engagement and click through rates.
- You want to track detailed interaction metrics to see exactly which parts of the product interest your users the most.
What is Navattic?
Navattic is a platform that allows for the creation of interactive product demos without needing any code. It is designed so that marketing and sales teams can showcase the product dynamically. This gives prospects the chance to explore it at their own pace and autonomously.
Key features of Navattic
- No code demo creation This allows for the building of interactive demos without programming by using a visual editor that captures real application states like hover effects and animations and scrolling.
- Visual content editing Teams can modify text and images and data directly in the demo without the need for developers.
- AI for visual support The artificial intelligence in Navattic is used only for visual aspects of the demos such as generating content or editing text or images.
- Sharing and embedding demos Users can share customizable links or embed them in websites or campaigns to make prospect access easier.
- Dynamic personalization This allows for the use of variables and the customization of demo content based on user or audience attributes.
- Identification and interaction metrics The platform allows for measuring user interaction with the demo by identifying who is viewing it and how they navigate through it.
- Integrations Navattic allows for connecting demos with different CRM and analytics and marketing tools.
- Security and compliance Navattic is committed to data protection and holds SOC 2 Type II certification.
Want the full comparison?
Our blog post goes deeper into how Karumi and Navattic work, with a walkthrough and the full feature list of each tool.
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