Karumi vs Consensus
Both Karumi and Consensus are powerful solutions for scaling product demos, yet each tackles the challenge from a different angle. While one bets on real-time, AI-driven autonomous experiences, the other facilitates interactive, automated demos that let prospects explore the product at their own pace.
The main difference
Karumi
Agentic demo: an AI agent guides the prospect in live video calls.
Consensus
Interactive demo: autonomous on-demand exploration based on user interest.
Karumi vs Consensus, side by side
| Dimension | Karumi | Consensus |
|---|---|---|
| AI usage | High / Autonomous: AI navigates the real interface and interacts in real time. | Low / Personalization: AI optimizes preconfigured demos without real-time agents. |
| User interaction | Live conversation: prospects get immediate answers from the AI agent | On-demand exploration: users explore at their own pace without live assistance |
| Multilingual support | Native & Automatic: real-time conversational translation. | Manual: versions must be created or localized separately. |
| Product updates | Automatic: agent self-trains and reflects UI changes automatically. | Manual: requires updating captures or flows when the product changes. |
| Security | SOC 2, GDPR, ISO 27001. | SOC 2 Type II, GDPR. |
Which one should you choose?
Choose Karumi if:
- You want to convert leads in real-time using AI agents that handle questions and objections instantly during the demo.
- You need a highly adaptive solution that dynamically changes the demo flow based on the user's questions.
- You want to automate lead qualification by logging every interaction and intent signal directly into your CRM.
- Your company manages global clients and requires fluid, multilingual support without the need for manual translation setups.
Show all 7 reasons
- You want your demos to stay updated automatically with the latest version of your UI.
- Your sales team needs to vet genuine interest from prospects before a human representative joins a call.
- You prefer an AI-native technology where artificial intelligence is the core engine of the user experience.
Choose Consensus if:
- Your priority is offering a self-guided discovery experience where the user feels no pressure from active assistance.
- You want the system to cut through the clutter and display only the information the user has specifically indicated as interesting.
- You need granular engagement metrics regarding which specific parts of a static flow capture the most attention.
- You prefer an automated pre-sales approach based on optimizing predefined paths rather than live reasoning.
- You need to automatically sync behavioral and intent data with your CRM or marketing stack.
What is Consensus?
Consensus is an intelligent demo platform designed to let prospects explore products autonomously and on-demand. Its core focus is dynamic personalization, where the demo content automatically adapts to display only the information relevant to each user's specific interests.
Key features of Consensus
- Interactive on-demand demos Allows users to discover the software at their own pace without relying on static presentations.
- Prospect-driven personalization Content adjusts dynamically based on the user's responses and context at the start of the demo.
- Behavioral analytics Tracks which demo sections generate the most interest and how much time users spend on each part.
- Focus on group decision-making Facilitates complex sales cycles with multiple stakeholders by personalizing the experience for each specific role.
- Optimized AI usage Leverages AI to adjust pre-configured paths, though without the use of live agent interaction.
- GTM synchronization Integrates with leading CRMs and marketing platforms to maintain a seamless lead data flow.
- Enterprise-grade security Meets the highest international privacy standards, including SOC 2 Type II and GDPR.
Want the full comparison?
Our blog post goes deeper into how Karumi and Consensus work, with a walkthrough and the full feature list of each tool.
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