Building the first AI product brain

Karumi is an agentic platform that maps your entire product and business to create AI demo agents for marketing, sales, onboarding, enablement and support. We are powering the next generation of product experiences.

Backed by Y Combinator

How Karumi started

Our story

Toni and Pablo found that the bottleneck in their previous company was product communication. The team was developing so many great features, so fast, that no one in GTM could keep up.

That meant losing a competitive edge against their competitors, and tons of inefficiencies: re-recording product videos, having engineers sit in demo calls, re-writing documentation, not being able to demo the product to key prospects on time.

They realized browser automation was the way to understand a software product deeply, creating a knowledge brain that could then be used for multiple use cases.

That is how Karumi started, with an idea and a YC bet.

Toni Lopez and Pablo Omenaca, Karumi's founders, holding a Y Combinator sign

How we work

Operating principles

  1. Do things that don’t scale
  2. Ego is the enemy
  3. Seek the truth
  4. Hard opinions loosely held
  5. 80/20 rule
  6. Fail often, fail fast, fail cheap
  7. No BS
  8. Radical transparency
  9. Default to action
  10. Seek alpha

We're hiring

Join us

From our research

Latest Research Publications