Karumi vs Walnut
If you are evaluating demo platforms, you will likely come across two names in your search. Karumi and Walnut both promise to help you create engaging product experiences that drive conversion.
The main difference
Karumi
Agentic demos powered by an AI agent that guides the experience in real time.
Walnut
Interactive product demos focused on guided or self directed exploration.
Karumi vs Walnut, side by side
| Dimension | Karumi | Walnut |
|---|---|---|
| AI usage | Autonomous AI that understands the real interface and responds live to user questions. | AI used for content personalization and optimization, not as a live autonomous agent. |
| User interaction | Conversational experience where users can ask questions at any moment. | Click based navigation through predefined flows or sandbox style exploration. |
| Product updates | Automatically reflects UI changes and new features without rebuilding flows. | Requires manual updates when the product interface changes. |
| Multilingual support | Real time multilingual conversations handled by the AI agent. | Multilingual demos supported through translated content. |
| Lead qualification | Automatically captures intent signals and qualifies leads during the interaction. | Provides engagement data and behavioral insights for sales teams. |
| CRM integration | Syncs interaction data and lead insights directly into CRM systems. | Integrates with CRM and marketing tools to track engagement data. |
| Security | Meets enterprise standards including SOC 2, GDPR, and ISO 27001. | Complies with enterprise security standards such as SOC 2 Type II and GDPR. |
Which one should you choose?
Choose Karumi if:
- You want to convert leads in real time using AI agents that answer questions and objections instantly during the demo.
- You need a highly adaptive solution that dynamically changes the flow of the demo based on the questions from the user.
- You want to automate lead qualification by recording every interaction and signal of intent directly in your CRM.
- Your company manages global customers and requires fluid multilingual support without manual translation setups.
Show all 7 reasons
- You want your demos to stay updated automatically with the most recent version of your interface.
- Your sales team needs to filter the genuine interest of prospects before a human representative intervenes.
- You prefer technology that is native to AI where artificial intelligence is the main engine of the user experience.
Choose Walnut if:
- You want to create interactive and personalized demos without the need for coding.
- You look to offer guided experiences or allow users to explore freely.
- You need to share the demos easily on websites, emails, or personalized hubs.
- You are interested in analyzing how users interact with each demo and which parts generate more interest.
Show all 6 reasons
- You want to accelerate the creation of demos with the help of artificial intelligence.
- You need to cover different stages of the commercial process from lead acquisition to onboarding.
What is Walnut?
Walnut is a platform specialized in the creation of interactive and personalized demos that allow prospects to explore software in a practical and autonomous way. It is designed so that sales, marketing, and customer success teams can generate engaging experiences without relying on recorded videos or live presentations.
Key features of Walnut
- Interactive demos with no code This allows for the creation of realistic product demonstrations without the need for technical knowledge, which speeds up the launch of new experiences.
- Personalization according to the profile Visual elements and content adapt to the sector, role, or needs of the user so that every demo is relevant.
- Guided or free exploration It offers tours step by step and the possibility for prospects to navigate the demo autonomously.
- Artificial intelligence for personalization The AI automatically adjusts texts and visual elements within the demo to optimize the experience for the user.
- Integrated analytics It provides detailed metrics about user interaction and points out the parts that generate the most interest.
- Integration with sales and marketing It connects with CRMs and marketing automation platforms so that lead data flows smoothly.
- Enterprise level security It complies with security and privacy standards such as SOC 2 Type II, GDPR, and CCPA.
Want the full comparison?
Our blog post goes deeper into how Karumi and Walnut work, with a walkthrough and the full feature list of each tool.
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