How Re-Leased's AI can run the first 40 minutes of the sale, so reps close faster

The challenge:

Re-Leased sells a genuinely complex platform. Commercial property teams don't just need to see a feature list, they need to understand how leases, maintenance, compliance, operating expenses, reporting, and Credia AI fit together for the way they work. That understanding is exactly what a great sales engineer delivers, and exactly what doesn't scale.

The old path had a hard ceiling. Every meaningful walkthrough was tied to a specialist's calendar, so depth came at the cost of availability. High-intent prospects arrived on their own schedule, often at 9pm in another timezone, and left before anyone could show them the product. And specialists spent their expertise re-explaining the same foundations to prospects who hadn't yet qualified themselves.

The result: the people best equipped to move a deal forward were spending their time on first-touch education instead of closing. Demand was climbing, and the depth that made Re-Leased compelling was the very thing throttling how fast the team could sell.

Before vs After:

The real shift was about who runs the first stretch of selling, and when a prospect can finally go deep.

Before Karumi, the first deep walkthrough was rationed:

• The first deep walkthrough was gated behind a specialist's calendar.

• The first ~40 minutes of selling fell to a stretched sales engineer.

• Prospects could only go deep during business hours, by timezone.

• Reps inherited a cold prospect starting from zero.

After Karumi, that first stretch runs on its own:

• The first deep walkthrough happens on demand, the moment a prospect is curious.

• The demo agent runs the first ~40 minutes of selling at expert depth, without a specialist on the call.

• Prospects can go deep 24/7, with no scheduling friction.

• Reps inherit a self-educated, better-qualified buyer with questions already answered.

The solution

Re-Leased put an AI product expert, "Dan," on its landing page and outbound touchpoints. Any prospect can start a guided, in-depth walkthrough the instant they want one, no form-fill wait, no calendar tetris.

• Step into a live walkthrough on their own schedule and watch the real platform in action.

• Drive the tour by asking whatever they actually care about, in their own words, and get a straight answer on the spot.

• Go as deep as their evaluation demands, from leases through maintenance, compliance, operating expenses, reporting, and into Credia AI, all in one continuous session.

Think of it as a product expert who never runs out of patience, walking each prospect through exactly the parts of a complex platform that matter to them, until they understand it well enough to qualify themselves.

Behind the scenes, the agent is trained on Re-Leased's website content, product documentation, and platform knowledge:

• It logs into a real demo environment and works the product like a person would.

• It moves fluidly across modules the way a sales engineer connects the pieces of a platform, so leases, maintenance, compliance, financials, and Credia read as one coherent story rather than a list of features.

• Every session, it surfaces the questions a prospect actually asked and the objections they raised, and passes a qualified, context-rich lead to the sales team.

On-brand, AI-first experience

Re-Leased is a self-declared AI-first company, with its Credia AI at the center of the product. So the way prospects meet Re-Leased should feel AI-first too.

A Karumi agent demonstrating Credia is an AI showing off an AI: the medium proves the message.

• Instead of a slide claiming Re-Leased is innovative, the buyer experiences it, live, from the first minute.

• The channel and the pitch reinforce each other.

• The agent doesn't just explain the product, it embodies the way Re-Leased builds.

Scaled across products and geographies

Re-Leased started with a single entry point and expanded from there. The agent now covers the full platform, leases, maintenance, compliance, operating expenses, reporting, Re-Leased Pay, and Credia AI, along with the integrations that matter to buyers evaluating a system of record: Xero, QuickBooks, Sage Intacct, NetSuite, and Microsoft Dynamics.

It runs live across the UK, Australia, New Zealand, and the US, localized by currency for each market, spanning 286 companies, with Re-Leased APAC on the way. Credia's own capabilities, Extract, Advise, and Action, are part of what the agent walks prospects through, so buyers see the AI in motion rather than described.

Why it worked

• The demo did the selling, not just the showing. Prospects arrived, went deep, and qualified themselves before a rep ever joined, so the first human conversation started warm and informed.

• Depth stopped being rationed. Expert-grade walkthroughs no longer waited on a specialist's calendar, so every curious buyer got the full picture on demand.

• Every session sharpened the pitch. The recurring questions and objections prospects raised became a growing map the team uses to tighten how Re-Leased is sold.

The impact

Karumi also changed how prospects show up in the first place.

Over 50% of the people who now identify themselves on Re-Leased's website come through the agent rather than the demo form, which makes it the primary way anonymous visitors turn into known leads. And it isn't just re-routing the same traffic: net-new identified visitors are up roughly 20% since launch. The agent isn't just converting demand, it's surfacing more of it.

• In roughly five months, the agent ran 1,100+ sessions, and it now delivers 200+ demos every month.

• Engaged prospects average well over ten minutes, and the most involved sessions run past half an hour.

• Across the platform, 83% of questions (417 of 500) were answered live, and most of the rest is pricing, which the agent routes to a rep by design rather than quote.

• The agent handed sales 65 committed meetings and trials, and 22.5% of sessions were flagged for qualified follow-up, roughly one in four.

Because a prospect can go as deep as their evaluation demands, up to 40 minutes in a single session, reps inherit a buyer who already understands the product and has signaled what matters. That is why the first human conversation converts so much faster.

Customer perspective

“Reps walk in already knowing what each prospect cares about, and close faster.”

Dulan Perera · Director, Growth @ Re-Leased

Closing

Karumi turned Re-Leased's first sales touchpoint from a specialist-gated bottleneck into an always-on engine for qualification: a live, in-depth, AI-guided walkthrough of a genuinely AI-first product, in every market, around the clock. The demo now runs up to the first 40 minutes of selling, when a prospect wants to go deep, so reps spend their time where it counts: closing deals that arrive already warm.

Call to action

Want every visitor to educate and qualify themselves before your reps ever pick up the conversation? See the Re-Leased demo agent live, no form, no calendar.