Can the AI demo run in Spanish? Which languages does Karumi speak?

Yes. A Karumi demo can run in Spanish from the first hello to the follow-up email. The agent talks in Spanish, answers questions in Spanish and narrates every product walkthrough in Spanish. The same goes for 34 other languages, from Portuguese and German to Japanese, Hindi and Arabic.

We get asked this a lot. On our own website, the share of questions put to the Karumi demo agent in a language other than English went from 1% to 7% in a few weeks, and more than half of them were in Spanish. One of the most common was simply "what languages do you support in my agent?"

So here is the full list, how the agent decides which language to speak with each visitor, and what you need to set up.

Which languages does Karumi support?

Karumi agents speak 35 languages, with 46 regional variants to choose from. The variant sets the accent of the voice and the speech recognition, so a buyer in Mexico City hears Mexican Spanish and a buyer in Madrid hears Spanish from Spain.

The other 26 have one variant each: Bengali, Bulgarian, Croatian, Czech, Danish, Finnish, Greek, Hindi, Hungarian, Indonesian, Japanese, Korean, Malay, Marathi, Norwegian, Polish, Romanian, Russian, Slovak, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian and Vietnamese.

Can one agent speak several languages?

Yes, and that is how most teams use it. You add every language you want to the agent, pick a voice for each one and mark one as the primary. You keep one agent, one knowledge base and one set of demo flows. Only the language changes from one visitor to the next.

You don't need a Spanish copy of your agent, and you don't need to rewrite your docs in Spanish. The agent reads your English material and answers in the language of the conversation.

How does the agent pick the language for each visitor?

It follows a short list of rules, in this order:

1. The visitor's choice. The start page has a language menu, and a link with ?lang=es opens the demo straight in Spanish.
2. The audience setting. An audience is the link you share for a campaign or a segment. If you pin it to Spanish, everyone who clicks it gets Spanish. A LinkedIn campaign aimed at Mexico can open in Spanish for every click.
3. Where the visitor is. If the audience isn't pinned, Karumi looks at the visitor's country first. Someone in France with their browser set to English still lands in French.
4. The browser language. If the country doesn't match any language the agent speaks, Karumi tries the languages set in the visitor's browser.
5. The primary language. If nothing matches, the demo opens in the agent's primary language.

Per audience you can also limit which languages appear in the menu and decide which language a country gets. That last part is useful in countries with more than one language, like Belgium, Canada or Switzerland.

What happens if the visitor switches language halfway through?

It happens more often than you would think. A buyer starts in English to be polite, then asks the hard question in Spanish because that is where they think.

Turn on Follow the visitor's language in the agent's advanced settings and the agent checks the language of every turn against the languages you enabled. When it is confident the visitor changed, it switches the language it listens for, the language it answers in and, when you have a voice set up for that language, the voice too. It never stops to ask the visitor to confirm.

Short replies like "ok" or "sí" don't trigger a switch, so a single word in another language won't throw the demo off. The option is off by default, and your product's interface stays in the language the demo started in.

What gets translated, and what stays the same?

• The conversation. The agent answers in the visitor's language, from the same knowledge base.
• The walkthroughs. Each demo flow has a script for every language. Karumi translates the scripts for you and you can edit any line. The clicks don't change, so there is nothing to record again.
• The start and end pages. Headline, buttons, form fields and loading messages are translated with one button.
• Audience instructions. Any custom instructions you wrote for an audience have their own Translate button.
• Pronunciation. You can set how your brand and product names are pronounced in each language, so your company name doesn't sound like a different word in Spanish.

The facts stay the same in every language: the same features, the same answers, the same demo flows. That matters when a deal has buyers in two countries and they compare notes.

Does the product itself appear in Spanish?

The agent speaks Spanish, but it shows your product as it is. If your app has a Spanish interface, set the demo account to Spanish and buyers will see menus and buttons in their language. If your app only exists in English, the agent explains everything in Spanish while showing the English screens. That is what your Spanish-speaking customers see today anyway, so the demo stays honest.

Can my team review a Spanish demo if they don't speak Spanish?

Yes. Every session keeps its recording and full transcript, and you can translate the transcript on the spot into English, Spanish, Portuguese, French, German, Italian, Japanese or Chinese. The AI summary and the lead's intent score are produced for every session, whatever language it ran in, and they reach your CRM the same way. Your account executive in New York can read a demo that ran in Spanish in Bogotá before the follow-up call.

How to set up a demo in Spanish

1. Open your agent's settings and add Spanish to its languages. Pick the variant that matches your buyers and choose a voice.
2. Translate your demo flows and your start page. Read the lines your buyers will hear most, like the welcome and the pricing answer, and adjust the wording to how your team talks.
3. Add pronunciation rules for your brand and product names.
4. Create an audience for the campaign. Pin it to Spanish, or leave it open so each visitor lands in their own language.
5. Turn on Follow the visitor's language if your buyers mix languages.
6. Run a test demo in Spanish and listen to it from start to finish before you share the link.

FAQ

Does Karumi support Spanish?

Yes. Karumi demo agents run full demos in Spanish, by voice and in chat, with three variants: Spain, Mexico and Chile.

How many languages does Karumi support?

35 languages and 46 regional variants, including English, Spanish, Portuguese, French, German, Italian, Dutch, Japanese, Korean, Mandarin Chinese, Hindi and Arabic.

Do I need a separate agent for each language?

No. One agent can speak as many languages as you add to it. It uses the same knowledge base and the same demo flows in all of them.

Can the visitor choose the language?

Yes. The start page shows a language menu before the demo begins. If they don't choose, Karumi picks the best match from their country and browser.

Can the agent change language during the demo?

Yes, with Follow the visitor's language turned on. The agent detects the change on its own and answers in the new language without asking.

Do I have to record my demos again in each language?

No. Only the narration is translated. The clicks and screens of each demo flow stay the same.

Can I edit the translations?

Yes. Every translated script, page and instruction can be edited by hand.

Do my documents need to be in Spanish?

No. The agent reads your knowledge base in its original language and answers in the language of the conversation.

Does the chat work in other languages too?

Yes. The chat speaks the language the audience is pinned to. If it isn't pinned, it uses the visitor's browser language when the agent speaks it, and the primary language when it doesn't.