How GoReminders doubled visitor-to-trial conversion with an interactive AI demo

The challenge

Before deploying Karumi, GoReminders had no demo motion at all. Prospects landing on the site were expected to onboard themselves: sign up, configure their account, and discover the product’s value unaided. This created three compounding problems:

Prospects left without seeing the product in action. Without a guided experience, visitors had to invest effort upfront just to evaluate whether GoReminders was right for them. Many bounced before reaching the moments that demonstrated real value.

Paid acquisition was producing low-quality trials. New ad channels brought volume but converted poorly to paid plans. Without a qualification layer between ad click and signup, the team was paying to acquire users who weren’t a fit.

Trial users were dropping off during setup. Once prospects signed up, they faced the same self-serve gap on the other side of the funnel: configuring reminders, importing contacts, and finding the workflows that mattered to them. Many trials ended before users reached the moments that justify a paid plan.

The solution

GoReminders deployed Karumi across two stages of the customer journey:

Pre-signup demos. Any website visitor can launch an instant, guided walkthrough of the product, available 24/7, with no scheduling, no forms, and no wait. Karumi replaced the implicit “figure it out yourself” experience with a low-effort, high-information one, letting visitors explore real capabilities in conversation and reach the “aha” moment in minutes.

Post-signup onboarding. The same agent now guides new trial users through setup, surfacing the workflows most relevant to their use case and answering setup questions in real time. This collapsed the time-to-value for new accounts and kept users engaged through the critical first-week window where most trials are won or lost.

Two design decisions amplified the results across both stages:

• A direct CTA at demo completion. Rather than ending the pre-signup demo with a feedback prompt, the team routed prospects straight to a free trial signup or pricing page based on their demonstrated intent, converting engagement into action at the moment of highest interest.

• Demo-to-signup attribution. The team built backend matching between Karumi sessions and trial signups, so they could see exactly which interactions produced conversions, even across devices and email addresses, and continuously refine the experience on both sides of the funnel.

The results

Karumi fundamentally changed how prospects and new users engaged with GoReminders.

400 product demos per month, from a near-zero baseline. Where the company had previously run virtually no guided demos, Karumi now delivers 400 every month, putting hundreds of prospects in front of the product who would have otherwise self-onboarded blindly or bounced.

2x visitor-to-trial conversion rate. The new visitor-to-trial conversion rate doubled following deployment, with weekly rates reaching 7–10%, a range the team had never previously achieved.

Trial-to-paid conversion lifted from 14% to 21%. With Karumi guiding new users through onboarding, trial users reached activation faster and converted to paid plans at a 50% higher rate than the company’s historical baseline.

Compounded funnel impact. The combined effect of doubling top-of-funnel conversion and lifting trial-to-paid by 50% translated into a substantial increase in paying customers, with each prospect now significantly more likely to become a customer at every stage.

A clearer view of channel quality. With demo engagement as a qualification signal, GoReminders could distinguish high-volume, low-quality ad channels from organic and direct traffic that converted reliably, informing smarter spend allocation.

Want every visitor to see your product before they sign up? See Karumi in action.