Karumi vs HowdyGo
If you are evaluating tools to scale your product demos without relying on your sales team's schedule, Karumi and Howdygo have likely ended up on your shortlist. Both platforms share the same underlying goal (letting prospects see your software whenever they want) but they stem from completely different philosophies.
The main difference
Karumi
Agentic demos where an AI agent walks through the real product in real time alongside the prospect.
Howdygo
Interactive demos built from HTML captures of the product, plus navigable sandboxes created from those captures.
Karumi vs HowdyGo, side by side
| Dimension | Karumi | Howdygo |
|---|---|---|
| Underlying technology | Runs on the live software interface, not on a replica. | Captures the product's HTML and CSS through a Chrome extension and generates an editable static copy. |
| Role of AI | An autonomous agent that drives the demo, interprets the UI, navigates, and answers questions live. | An assistant (Howdy AI) that helps the creator write annotations, suggest chapters, translate, and link screens inside the editor. |
| Prospect experience | Open conversation. The user can ask anything and the session adapts to their profile on the fly. | Guided walkthrough based on predefined annotations, or free exploration inside a pre-built sandbox. |
| Product updates | The demo always reflects the latest version of the software because it runs on top of it. | Every relevant product change requires recapturing screens or editing the saved UI. |
| Multilingual support | The agent runs the demo in the prospect's native language without duplicating content. | Howdy AI can translate the demo's text into other languages from within the editor. |
| Lead qualification & analytics | Detects buying signals during the session and surfaces them to the sales team. | Detailed step-by-step metrics, completion rate, and lead scoring based on engagement with the demo. |
| CRM integrations | Automatic sync with Salesforce, HubSpot, and other tools in the stack. | Native connectors with CRMs, marketing automation platforms, and analytics tools. |
| Security | SOC 2, GDPR, and ISO 27001 | Documented security controls (encryption at rest and in transit, SSO, access management) and SSO available. |
Which one should you choose?
Choose Karumi if:
- You want AI to lead the demo, not just set it up. You want an autonomous agent that welcomes the prospect, introduces the product, and answers questions just like an Account Executive would, without rewriting scripts every week.
- You need the demo to run on the actual product. You want the lead to see exactly what they will see when they become a customer, with no static replicas that age out with every release.
- You want an adaptive experience per prospect. You expect the demo to shift its focus based on the industry, role, or specific questions asked by the person on the other end.
- You sell in international markets. You need the demo to run natively in the prospect's language without having to manually generate translated versions for each market.
Show all 6 reasons
- You want the AE to jump in only when the lead is warm. You prefer the agent to qualify and enrich the lead before blocking out the sales team's time for meetings that might not move forward.
- You are betting on AI as the core of the process, not as an add on. You identify more with an approach where AI leads the demo experience from start to finish rather than one where it merely assists the creator during editing.
Choose HowdyGo if:
- Your priority is embedding interactive demos on your website. You are looking for pieces embedded in landing pages, paywalls, or feature pages so the visitor can click through the product without leaving the site.
- You need to reuse the demo in multiple formats. You want the same recording to work as an interactive embed, a video for social media, and a GIF for emails without having to produce each format from scratch.
- Your sales team needs a controlled environment for live calls. You are interested in sandboxes to prevent live demos from breaking due to production environment changes or unpresentable data.
- Your primary use case is marketing and enablement. The key use case revolves around feature paywalls, product updates, social media demos, and onboarding guides rather than automating the initial sales demo.
- You prefer an editorial tool with AI support. An assistant that helps you write annotations, translate, or suggest chapters inside the editor fits you better than an agent running the demo for you.
What is HowdyGo?
Howdygo is an interactive product demo software designed for go to market teams that want to offer hands on experiences on their website without relying on engineering. Using a Chrome extension, it captures your application's HTML and CSS and rebuilds a navigable version of the product that you can later annotate, edit, and share.
Key features of HowdyGo
- Product HTML capture A Chrome extension records real navigation through the app and rebuilds an editable interactive version without needing to involve the technical team.
- No code UI editing Any text, image, chart, or logo inside the capture can be modified with a click, hidden, or blurred out to protect sensitive information.
- Isolated sandbox environments Clickable product replicas that the sales team can use on calls or share with prospects as their own exploration environment.
- Howdy AI as an editorial assistant It generates annotations, suggests chapters, translates the demo into other languages, adjusts the tone, or rewrites the content to customize the piece by buyer profile.
- Multiple distribution formats The exact same recording can be reused as an interactive web embed, MP4 or WEBM video, and GIF for social media or newsletters.
- Detailed step by step analytics Metrics for impressions, initial engagement, chapter progression, and completion rate, with lead scoring based on behavior inside the demo.
- Lead capture and native connectors Integrations with CRMs, marketing automation tools, analytics platforms, and Zapier style connectors to move leads and events to your existing stack.
- Security controls Encryption at rest and in transit, SSO, role based access management, and formal data retention and deletion policies.
Want the full comparison?
Our blog post goes deeper into how Karumi and HowdyGo work, with a walkthrough and the full feature list of each tool.
More comparisons
See all comparisons-
Karumi vs 1mind
1mind is an artificial intelligence platform aimed at inbound sales that creates photorealistic digital avatars with voice capabilities, which it calls "Superhumans".
-
Karumi vs Storylane
Storylane is an interactive demo platform that allows companies to showcase their product without code.
-
Karumi vs Navattic
Navattic is a platform that allows for the creation of interactive product demos without needing any code.
-
Karumi vs Supademo
Supademo is a no-code platform that allows users to create interactive product demos.
-
Karumi vs Arcade
Arcade is a no-code platform that allows you to create interactive demos and product content.
-
Karumi vs Walnut
Walnut is a platform specialized in the creation of interactive and personalized demos that allow prospects to explore software in a practical and autonomous way.
